Monday, 12 September 2011

pandora jewelry nordic design sparkles at Copenhagen jewelry fair

COPENHAGEN, Aug. 28 (Xinhua) -- Scandinavia's largest jewelry and watches fair closed here Sunday, having showcased minimalist and provocative Nordic luxury designs.

Some 200 jewelry manufacturers, designers, goldsmiths and watchmakers featured at the 10th Copenhagen Jewelry Fair. Top brands included Georg Jensen, Pandora, Dyrberg/Kern and Spinning, who provided a glimpse at the most important trends in jewelry for the autumn-winter season 2011-2012.

"The Copenhagen jewelry fair is strategically the most important event in Scandinavia," said Christoffer Ritzau, Executive Director of Copenhagen Jewelry Association, which organizes the fair.

"A number of new and interesting exhibitors, both national and international, have found their way to Copenhagen. Developments are looking positive on all fronts," he told Xinhua at the four-day long event, held at the Bella Center in Copenhagen, capital of Denmark.

The spirit of Nordic jewelry design is its minimalism, and the minimalist engravings featured on its products. It is best recognized by its simple form, enhanced by use of basic shapes and the monochromatic palette of primary colors. It also has a tradition of using Art Deco elements and injecting old silverware with new vitality.

A classic example is Danish luxury goods brand George Jensen, makers of high-end silverware since 1904, and still renowned for its watches, bracelets, armbands and rings, as well as its luxury lifestyle products like flatware and silver hollow ware.

Denmark is also home to the Pandora jewelry brand, which since its founding in 1996, has mostly focused on creating affordable luxury, and widening access to designer accessories.

However, it was goldsmith Frans Middelhoek from the Netherlands who walked away with the Brand New Copenhagen Award, the fair's top prize for innovative design by a young designer.

Middelhoek's entry, a ring named Contra, was deemed by judges to express "good all-round design, with fine craftsmanship and strong concepts," according to a statement released by the organizers.

Meanwhile, Charlotte Christina Larsen of Denmark picked up the Bella Nordic Jewelry Award for best goldsmith in the Nordic region, beating a field of 10 competitors.

Ritzau told Xinhua that he hoped Chinese jewelry designers would also compete for these awards in future.
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